Ultimate Engineering LinkedIn Profile Tips
Use all Features
LinkedIn has a range of features available to users that help increase profile views, networking opportunities and effectiveness of profiles. From easily recording previous educational institutions or employment, to following topics and joining groups associated with professional interests, users can simply build their professional profile. Helpfully, LinkedIn regularly prompts users to add to their profile and even has a useful profile strength meter to highlight what else users can do to improve it.
An especially useful feature for engineers looking for a job is the jobs tab, which shows jobs advertised on LinkedIn and can be filtered to show industry, geographical, company preferences. Users can also quickly adjust their preferences and set their status as ‘actively seeking job’ or ‘open to offers’ to encourage job opportunities.
A vital LinkedIn feature for any professional is the skills part of a profile. Here, users can choose from a long list of skills and add them to their profile, from practical skills with specific software to interpersonal skills. Adding skills to a LinkedIn profile can raise profile views by up to 13 times – so this feature is not one to ignore!
Engineers should use this feature to highlight their key industry specific skills (i.e. coding languages or logical thinking) as well as top desirable skills for employability such as communication skills. Connections on LinkedIn can even endorse other users for their skills, helping to boost credibility.
Create an Engaging Headline
The LinkedIn headline, alongside the profile picture and name, is one of the first thing others will see about a user. Therefore, the headline can be critical in engaging users. Instead of listing a job title or current company, users can use this small section to briefly outline their intentions; i.e. instead of ‘Maintenance Engineer’, engineers seeking new jobs could put ‘Experienced Maintenance Engineer seeking career opportunities in the South West’.
By including important information in the headline, such as job seeking status or geographic location, anyone who views the profile knows exactly what the user wants and whether they can help.
Advertise in Summary
The summary on a users’ LinkedIn profile is essentially an expanded headline, in which users can use up to 2,000 characters to advertise themselves and their intentions. There are plenty of guides online that cover how to write a good summary, including for engineers specifically. In a couple of paragraphs, engineers should highlight their skills and experience, and how these assets would benefit a future employer.